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I hail from northern Italy, near the picturesque shores of Lake Garda and close to the city of Verona. While I’m currently based in London, I frequently travel back and forth to Italy.
After gaining experience as an employee, I decided to venture into freelancing, embarking on exciting projects and creating value for ambitious individuals.
From a young age, I’ve always been curious and adventurous. After high school, I moved to London for a gap year working as a sales assistant, which ignited my passion for travel. Returning to Italy, I pursued a degree in International Relations, where I developed a critical mindset and humanistic background.
Following graduation, I interned in the Economic Affairs Department at a United Nations branch in Bangkok, where I delved into large-scale data analysis and programming, discovering my enthusiasm for data-driven work. However, the onset of the pandemic prompted significant changes.
Returning to Italy early, I continued my internship remotely. After its conclusion, I worked in sales departments for local companies. However, I found this work unfulfilling as I couldn’t see my direct impact, leaving me frustrated and disconnected.
My interest in Digital Marketing grew steadily. I took online courses and started a small side business selling books on Amazon. I quickly realised the thrill of combining online marketing and psychology with data analysis.
This realisation prompted my move back to London to dive full-time into the industry, landing my first job in Performance Marketing for a fintech startup. After an initial internship period spanning Paid Search and Paid Social, I chose to specialise in Google Ads.
With 3 years of experience in Google Ads and PPC, I’ve managed numerous accounts across various verticals, connecting with professionals worldwide and engaging with PPC communities to stay ahead in the industry. My driving force is delivering value through evolving technologies, ensuring everyone can maximise their potential without missing any opportunities.
Owner at VidiYoga
Director at TEEI
Co-founder at Optiamazon
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I focus exclusively on Google Ads, staying on top of all its nuances and latest developments.
My work is driven by quality and transparency. No rushed deliverables or unclear actions—just solid results.
I value building strong, win-win relationships with my clients. It’s not just about numbers for me; it’s about genuine connections.
