Google Ads spend that earns its keep -
or Month 1 is free.

I cut 15-30% in wasted spend before anything else - then scale what's actually making your business money, not just what the dashboard shows.

Christian Sinobas Henrik Røine Alessandro Gargiulo
★★★★★ "Best freelancer I've worked with." — Christian S., VidiYoga
Find My Wasted Spend 48-hour turnaround. I'll tell you honestly if it's not a fit.
No results in Month 1, no fee
1 person. Full attention
10-client cap
No binding contract
17 five-star reviews on Upwork
Andrea Dalla Rosa

What changes when you focus on the right numbers

Most Google Ads management optimises the dashboard. This optimises the business.

What you've probably experienced What this looks like
Dashboard metrics, not business results Closed deals, profit, real revenue
Retainer paid regardless of results No results in Month 1, no invoice
Reports that needed decoding Plain-language. No jargon.
One of 30+ accounts. Not a priority. Just me. Your account gets full focus.
Generic output. No human thinking. AI as a power tool. Built around your situation.

What this actually means

Most accounts run on inflated numbers - wrong tracking, brand traffic, padded conversion values. My focus is your business metrics - revenue, profit, closed deals - not the numbers that look good in a Google dashboard.

Find My Wasted Spend Free review. No commitment.
No improvement in Month 1 - no invoice

The process. What actually happens.

Three phases. Each one has a clear purpose.

1

Month 1 - Cut waste

Restructure what's wrong, stop what's wasting spend. MER or CAC improves - or you don't pay for that month. The retainer pays for itself before any volume work begins.

2

Month 2 - Set foundations

Build what should be there. The structure, the tracking, the foundations that make scaling possible without throwing more budget at a broken setup.

3

Month 3+ - Volume follows

With the right foundations in place, scaling budget has somewhere to go. This is when growth compounds - not because spend went up, but because the right structure was already in place.

Throughout - The real measure

Every month we check progress towards your actual business metrics - leads, closed deals, revenue, profit, CAC, MER. Not whether the numbers in the Google dashboard went up.

The results are documented. Here's what happened.

Monthly ROAS
2.9x 10.4x
Spent half as much. Got 53% more purchases.
Google Ads account data - Ecommerce 1, Month 1
Month 1 · Efficiency Ecommerce 1 · MoM
  • Spend: €30,602 → €13,984 (-54%)
  • Purchases: 409 → 628 (+53%)
  • Revenue: €88K → €145K (+64%)
Yearly revenue
€260K €709K
In 2 years. Scaling while keeping efficiency.
Google Ads account data - Ecommerce 2, Year 1 and Year 2
Year 1 - 2 · Growth Ecommerce 2 · YoY
  • Year 1: revenue €260K → €362K (+39%), spend +7%
  • Year 2: revenue €362K → €709K (+96%), spend +87%
  • ROAS held throughout despite revenue growth: 4.9x → 6.3x → 6.6x

I've worked with

Confetti Maxtris TEEI Twenty7tec TransferGo Hiro JANP Paw Origins Storror Confetti Maxtris TEEI Twenty7tec TransferGo Hiro JANP Paw Origins Storror

What clients say

Christian Sinobas
Christian Sinobas
Founder, VidiYoga

"Serious, trustful, knowledgeable. Best freelancer I have worked with so far."

Henrik Røine
Henrik Røine
Director, TEEI

"Andrea's proficiency in Google Ads has breathed new life into our campaigns, making a significant impact on our business growth."

Giles Campbell Longley
Giles Campbell Longley
Operations Manager, Storror

"Very professional and always quick to respond. He helped us set up and refine our Google Ads campaigns and provided clear reporting. Would definitely recommend him to anyone looking for reliable ads support!"

What's usually there when I look

  • Spend going up while the business results stay flat
  • Revenue attributed to ads that doesn't match what's actually landing
  • No clear picture of what the budget is actually returning to the business
  • Reporting that shows green metrics but doesn't explain why the month felt slow
Find My Wasted Spend Free. No pitch.

What most people ask

On a £5k account, a +12% efficiency gain in Month 1 recovers already £600 - the base retainer pays for itself before any volume work begins. And if MER doesn't improve that month, there's no fee. You're not paying a management fee and hoping something changes. You're paying for a result that must show up in both of our interest.
Usually with a generic specialist, the pattern is the same: the platform numbers looked better but the business didn't change. My first questions are about your business - close rates, margins, CAC and LTV values. The source of truth is not Google Ads but your webshop and CRM data.
Month 1 is where efficiency shows up - MER improves or you don't pay. From there, foundations go in and volume follows once the structure is right. That takes two or three months. If you're expecting to double your revenue in four weeks, this isn't it. If you want something that compounds, that's what this is.
Likely a fit if: you're spending at least +£3k/month on Google Ads, you run an ecommerce or lead gen business, you're open to sharing business context - margins, close rates, what a good month looks like. If you don't have those numbers yet, that's fine - we'll work them out together. I don't take every account. If it's not a fit, I'll say so on the call.
One person - me. The approach is shaped around your business - your setup, your priorities, what you actually need to know. From my end: clear direction and actions based on real data, no fluff, no jargon, and if something needs attention you'll hear from me first - you don't chase me.

My guarantee

No results, no invoice.

If MER doesn't improve by the end of Month 1, no fee for that month. No lock-in, no minimum commitment. You pay at the end of the month - only if the results are there.

Find My Wasted Spend Free account review. I'll be in touch within 48 hours.

Taking on new clients. Limited spots.

Most agencies split attention across 30+ accounts. I cap at 10. Yours gets full attention — to actually dig in.

2 slots currently available

Last updated: 28 May 2026

Claim My Slot Fill in the form below. I'll review your account and let you know within 48 hours.

No results in Month 1.
No invoice.

I'll review your account and tell you what I'd change. If it's not a fit, I'll say so - and point you somewhere better.

The guarantee

If MER doesn't improve by end of Month 1, no fee for that month. Pay at the end of the month - only if the results are there.

  • Free account review - no commitment to proceed
  • No lock-in - cancel anytime
  • 2 slots currently open

I'll be in touch within 48 hours.

Christian Sinobas Henrik Røine Giles Campbell Longley
★★★★★ 17 reviews on Upwork