I cut 15-30% in wasted spend before anything else - then scale what's actually making your business money, not just what the dashboard shows.
I'm a freelance Google Ads specialist working with lead generation businesses spending £3k+/month. No account managers, no hand-offs - you work directly with the person running your campaigns, capped at 10 clients so every account gets real attention.
Most Google Ads management optimises the dashboard. This optimises the business.
| What you've probably experienced | What this looks like |
|---|---|
| Dashboard metrics, not business results | Closed deals, profit, real revenue |
| Retainer paid regardless of results | No results in Month 1, no invoice |
| Reports that needed decoding | Plain-language. No jargon. |
| One of 30+ accounts. Not a priority. | Just me. Your account gets full focus. |
| Generic output. No human thinking. | AI as a power tool. Built around your situation. |
Most accounts run on inflated numbers - wrong tracking, brand traffic, padded conversion values. My focus is your business metrics - revenue, profit, closed deals - not the numbers that look good in a Google dashboard.
Three phases. Each one has a clear purpose.
Restructure what's wrong, stop what's wasting spend. MER or CAC improves - or you don't pay for that month. The retainer pays for itself before any volume work begins.
Build what should be there. The structure, the tracking, the foundations that make scaling possible without throwing more budget at a broken setup.
With the right foundations in place, scaling budget has somewhere to go. This is when growth compounds - not because spend went up, but because the right structure was already in place.
Every month we check progress towards your actual business metrics - leads, closed deals, revenue, profit, CAC, MER. Not whether the numbers in the Google dashboard went up.
I've worked with
My guarantee
If MER doesn't improve by the end of Month 1, no fee for that month. No lock-in, no minimum commitment. You pay at the end of the month - only if the results are there.
Most agencies split attention across 30+ accounts. I cap at 10. Yours gets full attention - to actually dig in.
Last updated: 28 May 2026
I'll review your account and tell you what I'd change. If it's not a fit, I'll say so - and point you somewhere better.
If MER doesn't improve by end of Month 1, no fee for that month. Pay at the end of the month - only if the results are there.
What clients say
[Testimonial pending]
"Serious, trustful, knowledgeable. Best freelancer I have worked with so far."
"Andrea's proficiency in Google Ads has breathed new life into our campaigns, making a significant impact on our business growth."
"Andrea helped us a lot with our SEA strategy. He knows a lot, and has put this to practice which helped us improve our results a lot. In case you're considering to improve your SEA result, Andrea is the man."
What's usually there when I look
If any of those sound familiar - the question isn't whether it's happening. It's how much.